The Wellbeing Economy Alliance (WEAll) is a global collaboration of over 530 organisations, alliances, movements, and individuals working to transform the economic system to one that prioritises human and ecological wellbeing. Founded in 2018, WEAll challenges the current system by seeking to shift its goals, rules, and underlying mindsets. 

If we are to achieve a future where all life can thrive on a flourishing planet, a positive viable alternative economic system is required to provide hope, avoid despair and evade more divisive scapegoating ‘solutions’. A Wellbeing Economy offers exactly that: a bold and principled vision of systemic transformation rooted in human and ecological flourishing.

WEAll has been instrumental in inspiring a global conversation around alternatives to GDP, influencing governments and international institutions. The Wellbeing Economy Governments Partnership—initiated by WEAll—now includes New Zealand, Finland, Iceland, Scotland, and Wales, with Canada participating and other countries like Australia and Brazil expressing interest. The movement offers a hopeful and credible path away from economic despair, rooted in systemic transformation and long-term flourishing.

A key part of WEAll’s work is through its 19 place-based national hubs, each tailored to local context. In the UK and Ireland, four active hubs are driving change on the ground:

• WEAll Scotland, established in 2018, is the leading voice for economic system change in Scotland. With a core team and a network of over 100 organisations, it works closely with the Scottish Government and Parliament and is involved in key advisory groups. Through local authority partnerships, it applies wellbeing principles to areas such as budgeting, transport, housing, and employment. Ahead of the 2026 elections, the hub is co-developing a wellbeing manifesto and launching Citizens Panels to shape future policy based on lived experience.
• Wellbeing Economy Cymru, the Welsh hub formed in 2020, is now a social enterprise promoting a wellbeing economy in line with the SDGs and the Wellbeing of Future Generations Act (Wales, 2015). It is developing a Wellbeing Economy Index, a benchmark rooted in five pillars, and aims to shift policy and economic paradigms by combining top-down strategies with community-level innovation. The hub is aligned with the Welsh Government’s “Cymru Can” strategy and is amplifying collective voices to advance systemic change.
• WEAll Ireland is fostering an all-island conversation on rethinking macroeconomic policy amid political and ecological transitions. Backed by both Irish and Northern Irish governments and endorsed by President Michael D. Higgins, the hub champions equity, sustainability, and shared prosperity. It supports inclusive dialogue through Communities of Practice, cultural activism, academic partnerships, and policy engagement. Its work actively challenges dominant economic narratives and seeks a more integrated and just economic model across the island.
• WEAll England, the newest hub, is still in its foundational phase with a diverse team of volunteers. Guided by wellbeing economy values, it seeks to reconnect economic transformation with England’s civic and cultural roots. A major public launch is planned for early 2026, spotlighting local innovations such as Camden’s wellbeing budgeting and Preston’s community wealth building. The hub envisions itself as a connector—amplifying local wisdom and offering a platform for reimagining progress in the 21st century.

Together, these hubs form a powerful, collaborative network contributing to a global movement for a just, inclusive, and sustainable economy.

To learn more or get involved, visit weall.org.

Lisa Hough-Stewart
WEAll Implementation Lead

Lisa has been part of the WEAll team since it was formed in 2018. Her work focuses on the implementation of wellbeing economy ideas in practice, particularly for policymakers and in the European region. Lisa also leads on organisational culture within WEAll, supporting the team and helping ensure that it lives by its values. Before joining WEAll, Lisa was Campaigns and Communications Manager at Oxfam Scotland and she also worked in sustainability reporting and ESG policy in the finance sector. Throughout her career she has been driven by the power of collaboration, and the possibility of making systems work better for everyone – two things that come together perfectly in her role at WEAll. Lisa holds a BA in Journalism and Politics and an MA in Human Rights and Global Ethics. She lives in the west of Scotland with her husband, two children and dog, and is also heavily involved with the WEAll Scotland hub.